How Having An Opinion Has Become A Risk In The Blogging World
Let's have some real talk.
The blogging and influencer world is a pretty new community in the grand scheme of things and we're learning every single day.
One of the biggest issues I have seen within this new era of advertising is that those who voice their opinions are considered a risk.
Let's break it down: Influencers are business men and women - their personality is their own mini company. As soon as they start doing paid content and partnering with brands, part of their authenticity could be stripped.
For example: if you sign a deal with a makeup brand they could try prevent you from talking about any other similar brands or even tell you to filter your content in a certain way.
As a result, influencers and bloggers alike have become afraid of voicing an opinion because it could come back and bite them in the ass some day.
"You can't ever say you hate coffee because a supermarket could partner with you and ask you to promote their coffee... then you're f*cked."
This all comes down to the same issues that were raised when Bloggers Unveiled was in its hay day - they should just be honest and stick to brands that compliment their content.
Hey, I have to hand it to the blogging community - this situation has improved and I can see people making a conscious effort to do so.
Imagine this though - you're monthly income is completely random and unpredictable. You're broke and you need some beans, would you say no to a brand offering you 5k for an Instagram post?
It's not the right way to do it but I can see why it has happened with bloggers in the past.
So should you keep your opinion to yourself if you want to make money or raise your profile in the industry?
Well, people don't want to be flooded with lengthy, complicated opinion pieces either so there is a happy medium that exists.
Time and time again however, it's the bloggers that have managed to crack this and stay true to themselves even when they're doing sponsored content that excel - and with good reason.
The bloggers that are honest and hold a clear niche or image are the ones that I love to follow; the ones that I trust, the ones that I'd actually be influenced by. On the other side, the companies that spot this are the ones who'll actually get a bang for their buck too because the advertisement is going to be more organic.
Hopefully soon enough this will be how the influencer world runs completely.
Until then, I'll be supporting the ones that do <3